Marketing Case Study for Crypto
a look at what makes coins cool.
So first and foremost, I would like to talk about some "core guiding design principles." Like when you design anything, you first start with a "vibe" you want to give off.
The "vibe," also the "theme" (kind of the same thing), would then the help decide the ticker name, these all matter because based on the style, it will change what type of people you attract.
First, here are the coins I think have done a good job. : MOG$, PEPE$, HPO10i ticker $BITCOIN, and Milady (NFT).
See Gothic gives a certain vibe.
and look at Modern. Totally different vibe.
So lets go through each coin and break them down and see if we can find some insight into what makes them good.
MOG COIN, Ticker $MOG:
The tickers is a cool word that is easy to mix into a conversation. Like, let's $MOG these bitches. They also came up with a smart idea of basically using glasses as branding so people didn't need to change their PFP to show support to the "brand." And importantly, the glasses kind of added to the badass vibe.
also they were not afraid of some controversy and used a political-esq type figure (Hunter Biden) like the next coin we will look at.
Key takeaway: A) make the Ticker a cool word and easy to mix into convo. B) make it easy to spread, and easy to buy in (ie. Mog glasses dont need to change your PFP), C) don’t be afraid of controversy.
HPOS10i Ticker $BITCOIN:
so first off they kind of did a NEO-DADA-pop art style, very irreverent and absurd, they also made the “ticker” meta very popular. So where other shit coins like “DOGE” didn’t really make their ticker funny or ironic, they went with a more cute theme. Anyways So as you can see this meta-irony ( the ticker is a joke) plays into the theme of the coin, and the art style. So it helps to tie it all together and create a very irreverent/absurdist community.
this is neo-dada
Key take always
A) make the ticker funny/Ironic. B) make the ticker play into your theme C) Attract a community to match your art style.
PEPE Coin, Ticker $PEPE.
PEPE WAS INSIDE JOB
So Pepe, I think, was sort of an "inside job" in the sense that there was a group that had money to burn (or launder depending on who you ask), and they really pumped the shit out of the coin. They kind of knew though that if they could get the coin pumping, it would reach escape velocity and would cause FOMO by other people to buy in. They also had a sort of what I call a "hindsight trait," like where people would see the $PEPE coin flying, and they would go "Oh duh, yeah PEPE is such a big meme, OF COURSE it would be big!" But in reality, there have been like 1000s of $PEPE coins; it's just this specific one got giga-pumped.
Key Takeaways: a) Get a strong buy wall and a strong core group with $ preferably to pump the bags. b) Give your coin some "hindsight."
Milady NFT
There's a lot to be said about the artistic style of the NFT, but that's not really what I want to touch on, since Milady isn't a shit-coin per se, but there is definitely a type of person that is drawn to the culture, and that (I think) is done deliberately.
Milady tends to pull in more high IQ, anti-woke, anti-establishment type people. And this is done through the writing; they do very long articles and explanations. You have to be a bit high IQ to sit and read all that; it acts as a bit of a filtering mechanism. And I think this filtering is important.
So how this relates to meme-coins is, plan out the idea, make a methodology, make the supply, and everything about the coin "make sense." I say that in the sense that don't just randomly pick 69420 as your supply; pick, say, 1 billion, then pick a REASON. It doesn't have to make sense; you could go, "uhh, there's exactly 1 billion Africans, and each African needs the new $AFRICA shit coin. so the supply of $AFRICA coin is 1 billion" Like there should be a REASON even if it's absurd for each thing in your coin, build the lore. Craft the narrative before you even launch, $DOGE to a dollar was mathematically retarded , but from a human psychology sense it made a great narrative, it was catchy, easy to picture a dollar, and it helped unify people to a goal…..even if that goal is basically impossible.
Key Takeaways : a) Build the lore
b) make sure everything “makes sense”.
So in summary :
Have fun, make it easy to spread, attract the right kind of people, pump your coin, build the lore, and don’t be boring.